As a newcomer in the highly competitive world of classical ballet, act’ble was in search of a branding and marketing strategy that would revolutionize the pointe shoe market. Despite having developed an innovative pointe shoe, the brand faced the challenge of bridging the gap between its groundbreaking invention and its potential customers to ensure a successful beta phase that would pave the way for an official launch into the market.
Through our close collaboration with the founder and the act’ble R&D team, we successfully crafted a comprehensive and highly effective marketing and sales strategy for the act’pointes. Our strategy firmly established act’ble as an innovative outlier in the market, setting it apart from any other pointe shoe brand. Moreover, we developed highly efficient and streamlined internal processes for test athletes, fittings, payment, as well as recruitment for act’ble’s team.
Our efforts have resulted in the resounding success of act’ble's desired beta phase timeline, as well as the recruitment of 50 test athletes worldwide, achieved through a comprehensive market survey and strategic outreach to top leading dance institutions. We have effectively enhanced act’ble's innovative image by securing esteemed brand ambassadors and spearheading the creative direction of IMAGINE, a highly successful organic social media campaign that propelled act’ble's following by almost 50% within a mere 3 months. Our unwavering commitment to excellence and innovation has paved the way for act’ble's continued success and exponential growth in the market, solidifying our expertise and passion for driving impactful results.