We were sought out by Lynne Charles, the founder and creator of 4Pointe, to spearhead the launch of the brand's inaugural teacher certification program. Drawing upon our expertise in marketing strategy and events, we were entrusted with the task of pivoting the focus from the individual to the brand itself in order to establish a summer workshop destination for a select group of teachers to attain certification.
We utilized our expertise in project and event management to secure state-of-the-art facilities and executed a highly-effective marketing and sales strategy to ensure successful outreach and onboarding of teachers affiliated with the world’s top dance institutions, including meticulous crafting of registration and payment processes.
We confidently pinpointed two ideal locations for the first-ever Level 1 teacher training workshop in London and Tampa, FL, and successfully enrolled over 25 dedicated teachers. As part of our efforts to revamp the brand, we meticulously developed a comprehensive membership portal, as well as a streamlined certification and payment page on the website. Despite the workshop being scheduled for August 2023, we have already been entrusted with the responsibility of managing the brand's marketing, certification process, and international expansion.